#PogiMatters

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Client Unilever Brand Vaseline Men Category 360 Campaigns Brief A campaign designed to make young Filipino men realize that facial cleansing is a necessity – especially for getting a job. Vaseline Men, created a social experiment called “What gets you hired?” We got one guy to go to job interviews, sporting two different looks, and the same credentials. The results? #PogiMatters. Team Involved Creatives Account Management Strategic Panning Screenshot NAVIGATE PORTFOLIO